Where to Play, How to Win: Transforming a Struggling Business with Group50's Strategic Framework

In a bustling city, a small manufacturing company, struggling to stay afloat, turned to Group50 Consulting for guidance. Their strategic plan was outdated, confusing, and lacked focus, causing misalignment across the team. The leadership team felt overwhelmed and uncertain about how to move forward.

Where to Play, How to Win

Group50 introduced their "Where to Play, How to Win" Strategic Framework, a straightforward, one-page plan that clarified their vision. They identified the company’s Most Important Goal (MIG)—increasing sales by 250% over the next two years. With this goal in mind, they focused on the most lucrative markets and distribution channels, aligning every decision with their MIG.

Group50 didn’t stop at just the plan. They worked with the leadership team, identifying gaps in their ability to lead change and coaching them on how to inspire their employees. They crafted a Rallying Cry—a simple, powerful message to unite everyone behind the strategy—and clarified the company’s value proposition to differentiate it from competitors.

The results were immediate. The company saw increased productivity, faster decision-making, and a unified team moving toward a shared vision. Within months, they unlocked new revenue streams and saved costs, turning the business around.

What made the difference? A simple, effective Strategic Framework that everyone understood and could execute. The company’s transformation was proof that with the right guidance, even the most complex challenges could be simplified and tackled with confidence.